Skills: writing, editing, digital publishing, ensuring alignment with company directives, data compilation
Prior to 2011, the MillerCoors integrated supply chain did not have dedicated communications resources at the breweries. When I was brought on board, it was very important to assess the brewery’s communications needs and create a strategy to reach all employees within the 24-hour operation. I developed a plan that uses several different vehicles to disseminate the company’s priorities and promote engagement, while maintaining message consistency. Vehicles included:
- Digital and print – shared metrics, brewery wins that supported overarching company goals, upcoming events, etc. Social media posts promoted environmental stewardship, veteran outreach and more.
- Poster – informed and reinforced
- Table Tents– provided ability to communicate key messages concisely
- Mural– shared the vision and mission and set the stage for employees and visitors
- Presentations – provided information and ability to ask questions
- Video – promoted employee engagement with team member involvement
Every quarter, I wrote the communication for the vice president of manufacturing operations which recognized the top plants in the supply chain for outstanding performance in key metrics. The communication was distributed to 3,500 employees. Here is a sample of the Plant Awards communication.
The InsideNBK newsletter provided strategic communications to Underwriters Laboratories employees. This example informed employees of the importance of the field report group as it relates to the UL mark’s integrity.
I was the editor of Greetings at American Greetings, a publication to inform, motivate and recognize the organization’s sales force. Here’s an excerpt from one of the issues that shared information on consumer perception and shopping behaviors.
Este Wolf 