Skills: marketing communications, brand promotion, writing, editing and digital publishing
Working with employees from the MillerCoors brand team, I researched and wrote content for Brew Brags to highlight the features and uniqueness of various brands within the portfolio. These communication tools were shared with internal and external audiences.
I created sales and marketing collateral for the American Greetings and Carlton Cards sales forces. The example shown highlights the customization of options for the independent pharmacies including product selection and merchandising.
Using Yammer, the company’s digital collaboration tool, I shared information on packages only produced at the MillerCoors Trenton Brewery with the global supply chain. Examples include: canned water for humanitarian relief efforts and 42-ounce polyethylene terephthalate (PET) bottles.
I also created press releases regarding the water donated to communities in need. Here is an article featured in the Journal-News on October 30, 2018.
Serving as a volunteer on the American Marketing Association’s marketing communications committee, I publish events and provide quick recap posts for social media.
Este Wolf 