Skills: strategic communications, budget management, event planning, public relations, fostering community partnerships
The Miller Lite brand team contacted me to help plan and execute a video shoot at the brewery for the Proudly Brewed in Ohio digital content campaign. I scheduled talent, coordinated tour stops across the brewery, communicated the production shoot schedule and shared the final product with employees and externally on social media. The spot has reached close to 200,000 impressions. Here’s the video featured on Cincinnati.com.
I was responsible for the MillerCoors brewery’s annual plant conference that included the sharing of the company’s goals and initiatives, business updates, guest speakers and large-scale outreach activities. Each year, I partnered with United Way to plan and execute a “give back” event that benefitted local organizations such as Shared Harvest, Every Child Succeeds and the Cincinnati and Dayton VA Medical Centers. I created press releases that shared the outstanding efforts of the employees and increased the visibility of the brewery. The plant conference event was also shared on Yammer, our enterprise social networking service.
Este Wolf 